Joe Spisak
CEO of Fulfill.com"Stop treating air freight as a binary choice. Many brands default to it simply to mask warehouse inefficiencies. We audited an e-commerce client burning $47 per shipment on next-day air, only to find that 68% of their customers lived within a two-day ground transit zone. By shifting to a 'zip-code zoning' model, we guaranteed two-day ground for the majority and reserved air solely for remote areas. We then reinvested the saved capital to pre-position inventory at a secondary West Coast node. The result was a 61% drop in shipping costs and an increase to 89% two-day ground coverage. Data, not faster planes, is how you optimize fulfillment."